Empowering Decisions Together

Key elements of our process and platforms

Developing robust and insightful scientific communication platforms requires a well-proven methodology...

Data

As a specialist pharmaceutical/biotech communications agency, we ensure that everyone has the complete data set - and knows what's in it. We make sure that important aspects of the drug and the target disorder are clear to everyone in the team.

So, when a decision point arrives, all team members are looking at the same data set.

Information

OK, so all the data has been located, checked and cataloged. All 5,744 pages of it...

Who has time to read all that? And what's important? And what's missing? Who performs a gap analysis?

Our unique process extracts the INFORMATION from the DATA. Working with key stakeholders, we ensure that the key parts of the product story are robust.

Knowledge

Shared information is key to effective decision-making. But just how effective is sending out email links to a Sharepoint site?

We take a very different approach. For us, unless the information is carefully selected, ‘translated’ for the audience, transmitted, received and understood, it's still just information.

So, over the years, we developed a robust system for ensuring that all team members, and associated functions, are able to access and apply the information that has been so carefully crafted.

Expertise

Finally, all the careful work in preparing for decision making and communication is complete. And we help our clients in the last, most critical stage of the process - applying expertise so as to gain better outcomes.

With many years of experience, we know how to get teams to a suitable level of expertise. Assumptions have been challenged, gaps have been identified and filled, the story has been 'pressure-tested'. When knowledge is applied, lessons are learned, behaviours and skills are enhanced and outcomes are improved - then we know we've done our job.